鎴戝€戣瀵熺暥(d膩ng)鍓嶇殑鏂伴浂鍞従(xi脿n)鐙€鏅�(sh铆)锛屽緢瀹规槗鐧�(f膩)鐝�(xi脿n)锛岀磾闆诲晢鏅�(sh铆)浠d技涔庡凡鏄亷鍘诲紡銆傜窔涓嬬殑浼佹キ(y猫)璧板埌绶氫笂锛岀窔涓婄殑浼佹キ(y猫)涔熼渶鍒扮窔涓嬩締銆傝矟鎭╁叏鐞冮浂鍞拰鍓�(chu脿ng)鏂板挩瑭㈡キ(y猫)鍕�(w霉)鍚堜紮浜篋arrell Rigby锛�2011骞寸櫦(f膩)琛ㄤ簬銆婂搱浣涘晢妤�(y猫)瑭曡珫銆嬬殑“鍦ㄤ簰鑱�(li谩n)缍�(w菐ng)鍜岄浕瀛愬晢鍕�(w霉)鏅�(sh铆)浠i浂鍞晢閫氶亷鍚勭ó娓犻亾鑸囬¨瀹簰鍕�锛屽皣鍚勭ó涓嶅悓鐨勬笭閬撴暣鍚堟垚‘鍏ㄦ笭閬�’鐨勪竴楂斿寲鐒$斧寮忛珨椹�(y脿n)”鐨勫叏娓犻亾闆跺敭(Omni-channel Retailing)姒傚康锛岃垏鐣�(d膩ng)涓嬮ⅷ(f膿ng)闈$殑“鏂伴浂鍞�”鏂规硶璜栧凡鎺ヨ繎鍚岃粚銆�
鍦ㄩ浂鍞€欏牬姘搁仩(yu菐n)浠ョ敤鎴剁偤灏�(d菐o)鍚�锛屽姏姹傛墦鐮存檪(sh铆)闁�銆佺┖闁撱€佸牬鏅瓑閭婄晫鐨勫晢妤�(y猫)妯″紡涓�锛屽湪鐜╄綁(zhu菐n)“绶氫笂+绶氫笅+鐗╂祦”鏁堢巼鐨勪笁鎶婃(bi膩o)灏轰笅锛屻€屽嵆鏅�(sh铆)闆跺敭銆�?ji茅)u鎴愮偤鍚勫ぇ闋儴鐜╁鎼堕鐨勬柊鍦扮洡?锛孎(xi脿n)鍦ㄦ秷璨�(f猫i)鑰呯殑璩艰卜娓犻亾瓒婁締瓒婂锛岃€屼笉鍍呭儏灞€闄愪簬鍠竴娓犻亾閫�(j矛n)琛岃臣璨�锛屽悓鏅�(sh铆)鍚庣柅鎯呮檪(sh铆)浠o紝娑堣不(f猫i)鑰呯殑璩艰卜琛岀偤涔熺櫦(f膩)鐢熶簡璁婂寲锛岀簿鎵撶窗(x矛)绠�銆佸娓犻亾姣斿児(ji脿)锛屽皪绮剧鐨勮拷姹傝澶т簬灏嶇墿璩�(zh矛)鐨勯渶姹�銆傚洜姝ら浂鍞晢闈㈣嚚鐨勬寫鎴�(zh脿n)鏄浣曞惛寮曢¨瀹締鑷繁鐨勬笭閬撹臣璨�銆佸浣曠偤椤у鍓�(chu脿ng)閫犲児(ji脿)鍊�銆�
杩戝勾渚�锛岀壒鍒ユ槸鐤儏鍚�锛屽偝绲�(t菕ng)闆跺敭琛屾キ(y猫)鐨勫噵闆跺凡缍�(j墨ng)鏄ぇ鍕㈡墍瓒�銆傚緸澶у瀷鍟嗚秴鐨勯枆搴椼€佸皬鐧捐波鍊掗枆銆佸皬鍗€(q奴)闁€鍙g殑渚垮埄搴楀搧鐗岃畩鏇�……鎵€鏈夌殑鐝�(xi脿n)璞¢兘鎸囧悜鍌崇当(t菕ng)闆跺敭宸茬稉(j墨ng)閫€鐒″彲閫€锛佽€岄毃钁楀偝绲�(t菕ng)闆跺敭琛屾キ(y猫)鐨勫噵闆�锛屾柊鍨嬮浂鍞競鍫村嵒鐣拌粛绐佽捣銆傞嚌灏嶅偝绲�(t菕ng)闆跺敭琛屾キ(y猫)闈㈣嚚鐨勬渶鍤�(y谩n)宄荤殑鍟忛锛岀櫦(f膩)鐝�(xi脿n)鍌崇当(t菕ng)鐨勭簿鍝佺櫨璨ㄥ簵閶櫘閬嶉潰鑷ㄤ互涓嬪晱椤�锛佽鍕曠稉(j墨ng)鐕燂紝鐛插闆o細浠ュ(sh铆)楂斿簵閶偤渚濇墭锛屽潗搴楃稉(j墨ng)鐕燂紝涓昏渚濇墭“鐔熷”锛屽皪浜庢柊瀹�锛屾矑鏈変笉鑳藉緢濂界嵅瀹㈤€斿緫锛涚窔涓婇亱(y霉n)鐢ㄤ笉瓒崇窔涓嬫祦閲忔灟绔細闅ㄨ憲绶氫笂璩肩墿鐨勮垐璧�锛岀窔涓嬫祦閲忔柗宕栧紡娓涘皯锛屼篃鏄偝绲�(t菕ng)闆跺敭琛屾キ(y猫)闈㈣嚚鐨勬渶澶у晱椤�銆�
闅ㄨ憲绉戞妧鐨勪笉鏂烽€�(j矛n)姝ュ拰娑堣不(f猫i)鑰呰鐐虹殑娣卞埢璁婂寲锛屾柊闆跺敭宸叉垚鐐洪浂鍞キ(y猫)鐧�(f膩)灞曠殑閲嶈瓒ㄥ嫝銆傛柊闆跺敭涓嶅儏閲嶆柊瀹氱京浜嗚臣鐗╅珨椹�(y脿n)锛岄倓鎺ㄥ嫊浜嗕緵鎳�(y墨ng)閺�銆佺墿娴�銆佹敮浠樼瓑澶氬€�(g猫)鐠�(hu谩n)绡€(ji茅)鐨勫劒(y艒u)鍖栬垏鍗囩礆銆備綔鐐烘柊闆跺敭鐢熸厠(t脿i)涓殑閲嶈绲勬垚閮ㄥ垎锛屽叾鍦ㄦ湭渚嗙殑鐧�(f膩)灞曚腑灏囨壆婕旀洿鍔犻棞(gu膩n)閸电殑瑙掕壊,娣卞叆鎺㈣◣鏂伴浂鍞殑鐧�(f膩)灞曡定鍕�銆佹(j墨)閬囪垏鎸戞埌(zh脿n)锛屼互鍙�2025骞村彲鑳藉舰鎴愮殑鍟嗘キ(y猫)鏍煎眬銆傝繎骞翠締锛屾柊闆跺敭甯傚牬瑕�(gu墨)妯℃寔绾�(x霉)鎿�(ku貌)澶ф噳(y墨ng)鐢紝鎻愬崌骞宠嚭鐨勯亱(y霉n)鐕熸晥鐜�锛岄倓鍎�(y艒u)鍖栦簡鐢ㄦ埗楂旈(y脿n)锛屾帹鍕曚簡鍟嗘キ(y猫)妯″紡鐨勫壍(chu脿ng)鏂�銆傚唬宸炶帿鍑¤波鏋跺粻瀹堕>鍝佽波鏋躲€佹疆鍝佽波鏋�銆佹枃鍓�(chu脿ng)璨ㄦ灦澶氬厓瑷�(sh猫)瑷�(j矛)銆佺簿鍝佽波鏋舵暣搴楁壒鐧�(f膩)