悉尼與澳大利亞援助行動(dòng)合作，致力于將危機(jī)地區(qū)的婦女從受害者轉(zhuǎn)移到領(lǐng)導(dǎo)人。通過一個(gè)危機(jī)符號(hào)——感嘆號(hào)——并翻轉(zhuǎn)它。之所以出現(xiàn)這個(gè)名字，是因?yàn)樗粌H代表著女性的地位，而且在它的心中有著品牌象征。品牌發(fā)揮翻轉(zhuǎn)，改造眾所周知的短語，并在生活中運(yùn)動(dòng)的想法。

 

 

Arise

by Re

 

Re Sydney worked with ActionAid Australia on a campaign to recasting women in crisis zones from victims to leaders. By taking a symbol of crisis – the exclamation mark – and flipping it. The name Arise was chosen as it not only speaks to the ascendance of women, but has the brand symbol right at its heart. The brand plays with the idea of flipping, transbing well known phrases and coming to life in motion.