線上線下融合發(fā)展是趨勢(shì)，工作經(jīng)驗(yàn)為晉升主要因素
零售行業(yè)作為第三產(chǎn)業(yè)的重要?jiǎng)恿Γ诼?lián)系生產(chǎn)、溝通消費(fèi)、促進(jìn)國民經(jīng)濟(jì)增長方面發(fā)揮著重要作用。根據(jù)中國零售行業(yè)發(fā)展報(bào)告數(shù)據(jù)顯示，截至2017年底，我國零售企業(yè)1938萬家，近五年來，國內(nèi)零售總額增速有所下降，但增速穩(wěn)定在10%左右，零售行業(yè)發(fā)展平穩(wěn)。
零售行業(yè)在發(fā)展的同時(shí)，線上線下的競(jìng)爭(zhēng)也已經(jīng)進(jìn)入到白熱化的境地。目前，傳統(tǒng)零售打破單純的商業(yè)模式，電商也在紛紛布局線下門店，線上線下走向融合，呈現(xiàn)了共同繁榮的發(fā)展趨勢(shì)，這也成為新時(shí)代零售行業(yè)變革的主要方向。
在58同城平臺(tái)上的零售企業(yè)主要招聘崗位為店員類職位及管理崗-店長職位。58同城招聘研究院研究表明，企業(yè)招聘店員會(huì)優(yōu)先選擇25歲左右的年輕求職人。店員的工作地點(diǎn)通常為店鋪或者商場(chǎng)；工作內(nèi)容主要是向客戶推薦和銷售產(chǎn)品；福利待遇方面，店員的工資主要由底薪和售賣提成構(gòu)成，工作通常不需熬夜但需倒班，節(jié)假日和周末工作屬于行規(guī)，企業(yè)會(huì)安排倒休或者支付二、三倍工資。在職業(yè)發(fā)展方面，零售行業(yè)的店員通?？赏ㄟ^工作經(jīng)驗(yàn)積累，培養(yǎng)、晉升為店長、區(qū)長乃至省區(qū)經(jīng)理等更高的職位。
店長招聘方面，店長職位管理屬性更強(qiáng)，不僅要對(duì)店鋪的銷售任務(wù)負(fù)責(zé)，還肩負(fù)管理店員的工作。企業(yè)招聘店長時(shí)的要求也更高一些，并且通常需要有成功的店員工作經(jīng)歷。因此，店長的招聘通常會(huì)注明需有成功的一線銷售經(jīng)驗(yàn)和店鋪管理經(jīng)驗(yàn)。
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