對于其他奢侈品大牌來說，顯然他們都意識到這是極其慘痛的前車之鑒。因此相比D&G，這一次的地區(qū)事件，他們的道歉更快更迅速。但是，在他們更及時的危機公關之后，我們?nèi)匀挥斜匾穯?，地區(qū)和國家這樣的選項設計，究竟在公司內(nèi)部經(jīng)歷了什么樣的流程？做出這一決策的部門，是僅僅最前端設計人員的無心之失，還是流程化審核的結果？抑或是對于公司來說，這本就不在其重點決策的范圍之內(nèi)？
從這些公司后來的迅速道歉我們能夠看出，面對如此巨大無可替代的中國市場，面對自己在這一市場的天量投入，公司管理層“分裂中國”的集體主觀故意可能性極其之微，更大的可能是，在決策層，這樣網(wǎng)站地區(qū)選擇的“細枝末節(jié)”問題，根本就不在他們關注的范圍之內(nèi)。
但也正是這樣的忽略和漏洞，埋下了巨大的“地*”——毫無疑問，從陷入輿論譴責風暴到和中國區(qū)代言人解約，對于公司和品牌來說是一次巨大的傷害，這意味著公司要付出極大的成本來試圖挽回形象。
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