MDD093B-N-040-N2L-110PB0在電線電纜這個(gè)萬億市場(chǎng)里，每天都上演著營(yíng)銷大戰(zhàn)。上千家電線電纜企業(yè)、數(shù)萬名電纜營(yíng)銷經(jīng)理為爭(zhēng)奪市場(chǎng)蛋糕所使的“手段”層出不窮。所謂勝者為王，敗者為寇。想成為勝者，先看看電纜營(yíng)銷里有哪些套路?
質(zhì)量為王、服務(wù)至上
MDD093B-N-040-N2L-110PB0隨著電線電纜用戶逐漸成熟，質(zhì)量已經(jīng)成為他們購(gòu)買電線電纜的首要條件，而一家具有穩(wěn)定電纜產(chǎn)品質(zhì)量的電纜制造企業(yè)則是市場(chǎng)營(yíng)銷人員的根基。對(duì)于只考慮價(jià)格業(yè)主，營(yíng)銷人員要引導(dǎo)他們考慮服務(wù)、生產(chǎn)能力、品牌等因素，灌輸自身企業(yè)產(chǎn)品質(zhì)量與優(yōu)勢(shì)。
“先供貨、再付錢”只是勇敢者的游戲
MDD093B-N-040-N2L-110PB0一手交錢，一手交貨，才能愉快的玩耍。而一些單位采購(gòu)電纜的運(yùn)作模式是“先供貨、再付錢”，這顯然與目前多數(shù)電纜制造企業(yè)的游戲規(guī)則是相沖的。一些營(yíng)銷經(jīng)理在較大利潤(rùn)誘惑下，按照客戶的游戲規(guī)則簽了單。對(duì)營(yíng)銷經(jīng)理來說這種模式風(fēng)險(xiǎn)極大。當(dāng)然，高風(fēng)險(xiǎn)，才有高回報(bào)，這也只屬于有資本的勇敢者的游戲。
質(zhì)量不過關(guān) 主動(dòng)找檢測(cè)中心
電纜產(chǎn)品質(zhì)量年年在整頓，從官方抽檢數(shù)據(jù)來看，市場(chǎng)上電纜產(chǎn)品整體合格率在80%以上。但僅從國(guó)網(wǎng)電子商務(wù)平臺(tái)上國(guó)網(wǎng)公司每月發(fā)布的不良供應(yīng)商來看，一些大廠也避免不了電纜質(zhì)量問題。一旦出了質(zhì)量問題，怎么解決?
MDD093B-N-040-N2L-110PB0業(yè)主單位一般會(huì)把電纜送到檢測(cè)中心檢測(cè)，由檢測(cè)中心出具電纜檢測(cè)報(bào)告。在檢測(cè)中心沒有把電纜檢測(cè)報(bào)告提交至業(yè)主單位之前，是解決質(zhì)量問題的第一時(shí)間。
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