KDA3-2-150-3-A00-W質(zhì)量和品牌是中國(guó)制造競(jìng)爭(zhēng)新優(yōu)勢(shì)的重要內(nèi)涵
在經(jīng)濟(jì)全球化時(shí)代，質(zhì)量和品牌已經(jīng)成為制造業(yè)乃至國(guó)家核心競(jìng)爭(zhēng)力的象征，代表著國(guó)家的信譽(yù)和形象。黨的十八大提出“要把推動(dòng)發(fā)展的立足點(diǎn)轉(zhuǎn)到提高質(zhì)量和效益上來，促進(jìn)形成以技術(shù)、品牌、質(zhì)量、服務(wù)為核心的競(jìng)爭(zhēng)新優(yōu)勢(shì)”。質(zhì)量與品牌代表著產(chǎn)品滿足顧客需求的程度，代表著市場(chǎng)競(jìng)爭(zhēng)力?！百|(zhì)量為先”本質(zhì)上是顧客需求為先、市場(chǎng)競(jìng)爭(zhēng)力為先，體現(xiàn)了“市場(chǎng)決定資源配置”的重要思想。
KDA3-2-150-3-A00-W在新一輪全球產(chǎn)業(yè)化分工中，我國(guó)制造業(yè)面臨著“雙重?cái)D壓”。一方面，國(guó)際金融危機(jī)使美國(guó)、歐盟等發(fā)達(dá)國(guó)家和地區(qū)重新重視發(fā)展實(shí)體經(jīng)濟(jì)，加速“再工業(yè)化”和“制造業(yè)回歸”。另一方面，受勞動(dòng)力成本上升、人民幣匯率升值等因素的影響，我國(guó)低附加值產(chǎn)品出口的價(jià)格優(yōu)勢(shì)弱化，其他發(fā)展中國(guó)家也在加快以更低的勞動(dòng)力成本承接勞動(dòng)密集型產(chǎn)業(yè)的轉(zhuǎn)移。我國(guó)以往那種以勞動(dòng)力成本低，資源、能源消耗大，甚至以犧牲環(huán)境為代價(jià)的比較優(yōu)勢(shì)難以為繼。在這種形勢(shì)下，我國(guó)要搶占制造業(yè)新一輪競(jìng)爭(zhēng)制高點(diǎn)，必須重塑中國(guó)制造業(yè)的核心競(jìng)爭(zhēng)優(yōu)勢(shì)。從質(zhì)量和品牌的競(jìng)爭(zhēng)屬性以及美國(guó)、德國(guó)、日本等世界主要制造強(qiáng)國(guó)的發(fā)展實(shí)踐看，這一核心競(jìng)爭(zhēng)優(yōu)勢(shì)的重要內(nèi)涵是質(zhì)量和品牌。
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