What attracted attention in the past is all kinds of advertisements,and now there are all kinds of social platbs to plant grass through free pictures and texts,short videos,and live broadcasts;what they search and see are not only official online stores and websites,but also netizens'comments,third-party buations,etc.;what they share are product introductions,product bs,consumer experience manubs,or their own writings Capacity.
More diversified consumer demand also leads to more diversified market supply.There are 22 brands of mineral water sold online by Taobao,as well as a large number of regional brands and small brands that are not sold online.From the perspective of conventional cognition,water is the most simple and simple product,and it is difficult to make differentiation.But the fact is that there are 22 brands sold online.The difference is not in tangible products,but in the soft value of products,but in the cognition of consumers.